Super Agreement to Enhance iGaming Content for Brazilian Market
Super Technologies has furthered its ongoing relationship with Sportradar by entering into a unique agreement aimed at enhancing the global entertainment brand’s growth. This collaboration seeks to unlock the complete range of Sportradar’s value-added betting solutions.
Under this agreement, Super Technologies will gain access to a diverse selection of products from Sportradar’s leading betting portfolio in exchange for a committed annual spend. This client-focused approach allows Super to adjust its product offerings to accommodate evolving business requirements.
Enhancing Sports Betting Experience
Sportradar aims to improve the sports betting experience for Super’s customers in prioritized, highly regulated European markets by providing innovative betting solutions that promote in-play betting and engagement.
Expansion in Brazil
The agreement also facilitates expansion into Brazil, recognized as the largest market in Latin America and among the top five globally. Super Technologies plans to advance its expansion strategy in this market by leveraging Sportradar’s iGaming and engagement solutions to offer personalized content and scale its offerings.
Luke Saunders, Director of Sports Partnerships at Super Technologies, commented on the partnership: “We are strengthening a strategic relationship that has contributed to our consolidated growth across European and Latin American markets. In our constant drive to ensure the best entertainment experience for our customers, Sportradar has proved to be a reliable and resourceful partner.”
Eduard Blonk, Chief Commercial Officer at Sportradar, added: “For more than a decade, Sportradar has partnered with Super Technologies, aligning our support with the needs of their business. Through this wide ranging and far-reaching agreement, Sportradar is providing the products and services needed by Super Technologies to achieve long-term success.”
