Hub88 Partners with LuckyDraw for Enhanced Gamification
Hub88 has entered into a partnership with LuckyDraw to incorporate its prize draw and gamification platform across Hub88’s global operator network. This agreement allows Hub88 operators to implement fully branded raffles, scratch cards, and instant win games within their existing environments, offering an additional engagement and retention channel alongside traditional jackpots and bonusing tools.
About LuckyDraw's Platform
Launched in early 2026, the LuckyDraw platform is designed to facilitate seamless integration, enabling operators to introduce customizable prize draws without interrupting the current user experience. The solution emphasizes player engagement, loyalty, and lifetime value through reward-driven mechanics, which are familiar to online gaming audiences.
Expanding Engagement Tools
This partnership expands Hub88’s engagement toolkit at a time when prize draws and interactive gamification are becoming more popular among players who seek alternative reward formats beyond conventional casino offerings.
Statements from Leadership
Ollie Castleman, Managing Director of Hub88, stated that the collaboration builds on recent investments in loyalty and bonusing infrastructure. He mentioned, “Over the past year, we’ve heavily invested in jackpots, bonusing and loyalty solutions across our platform. LuckyDraw’s fully branded raffles, instant wins, and scratch games are a valuable addition, helping operators engage players in new ways while increasing lifetime value and strengthening brand loyalty.”
Yaniv Spielberg, CEO and Co-Founder of LuckyDraw, noted that the collaboration reflects the growing operator demand for flexible engagement tools. “We developed a prize draw gamification platform that is flexible and easy to implement, addressing the strong player appetite for raffles and prize draws. Partnering with Hub88 allows us to bring these experiences to a wider operator base and support improved engagement, retention, and performance.”
Strategic Focus for Hub88
The integration underscores Hub88’s strategy of enhancing its aggregation platform beyond its core content delivery, with an increasing emphasis on retention, loyalty mechanics, and alternative monetization models.
To learn more about LuckyDraw, refer to the latest issue of G3 magazine.
